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Product Information
| ISBN | 9781349514113 |
|---|---|
| Publisher | Palgrave Macmillan |
| Price (excl. tax) | €56.51 |
| Tax | €3.39 |
| Price (incl. tax) | €59.90 |
| Availability | 1 unit in external warehouse |
Product Description
In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.