Covert Cows and Chick-fil-A
€19.90
Product Information
| ISBN | 9781400213221 |
|---|---|
| Publisher | Thomas Nelson Publishers |
| Price (excl. tax) | €18.77 |
| Tax | €1.13 |
| Price (incl. tax) | €19.90 |
| Availability | Unavailable |
Product Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.