Airline Marketing and Management

€60.90

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Product Information

ISBN9781409401490
PublisherTaylor & Francis Ltd
Price (excl. tax)€57.45
Tax€3.45
Price (incl. tax)€60.90
Availability2 units in external warehouse

Product Description

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u