A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
€28.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781412930888 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €27.26 |
| Tax | €1.64 |
| Price (incl. tax) | €28.90 |
| Availability | 1 unit in external warehouse |
Product Description
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.