Understanding Michael Porter

€29.90


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Product Information

ISBN9781422160596
PublisherHarvard Business Review Press
Price (excl. tax)€28.21
Tax€1.69
Price (incl. tax)€29.90
Availability2 units in external warehouse

Product Description

If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.