Database Marketing
€145.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781441903327 |
|---|---|
| Publisher | Springer-Verlag New York Inc. |
| Price (excl. tax) | €137.64 |
| Tax | €8.26 |
| Price (incl. tax) | €145.90 |
| Availability | 2 units in external warehouse |
Product Description
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."