Marketing Concepts and Strategies
€106.90
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Product Information
| ISBN | 9781473778580 |
|---|---|
| Publisher | Cengage Learning EMEA |
| Publishing Date | 20/01/2023 |
| Price (excl. tax) | €100.85 |
| Tax | €6.05 |
| Price (incl. tax) | €106.90 |
| Availability | 4 units in external warehouse |
Product Description
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.