Consumer Psychology

€68.90


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Product Information

ISBN9781473906983
PublisherSAGE Publications Ltd
Price (excl. tax)€65.00
Tax€3.90
Price (incl. tax)€68.90
Availability3 units in external warehouse

Product Description

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.