Social Media for Fashion Marketing
€66.90
Product Information
| ISBN | 9781474233323 |
|---|---|
| Authors | Wendy K. Bendoni |
| Publisher | Bloomsbury Publishing PLC |
| Format | Paperback |
| Number of pages | 272 |
| Weight (kg) | 0.920 |
| Publishing Date | 09/02/2017 |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 1 unit in external warehouse |
Product Description
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.
With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.
Featured topics
- Rules of Digital Storytelling
- Rethinking Gamification
- Strategic Digital Marketing
- The Role of Citizen Journalists
- The Social Media Looking Glass
- World of Influencer Marketing
- Visual Consumption Economy
- Global Perspective of Social Media