In Theaters Everywhere

€98.90


Available for sending in 4/5 days

Product Information

ISBN9781476674148
PublisherMcFarland & Co Inc
Price (excl. tax)€93.30
Tax€5.60
Price (incl. tax)€98.90
Availability1 unit in external warehouse

Product Description

For over a century a vicious business war has been waged in Hollywood between studios and exhibitors. At stake, shares in what has now become a multi-billion-dollar business. This is the untold story of the contraction of the release cycle, of the maximizing of the marketing dollar, and of the democratization of consumer access, until these days instant wide release worldwide is taken for granted.