International Marketing
€92.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781506389226 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €87.64 |
| Tax | €5.26 |
| Price (incl. tax) | €92.90 |
| Availability | 2 units in external warehouse |
Product Description
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.