The Business of Marketing Research
€121.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781516542772 |
|---|---|
| Publisher | Cognella, Inc |
| Price (excl. tax) | €115.00 |
| Tax | €6.90 |
| Price (incl. tax) | €121.90 |
| Availability | 1 unit in external warehouse |
Product Description
Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.