Marketing Communications
€100.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781526438652 |
|---|---|
| Publisher | Sage Publications Ltd |
| Price (excl. tax) | €95.19 |
| Tax | €5.71 |
| Price (incl. tax) | €100.90 |
| Availability | 1 unit in external warehouse |
Product Description
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.