Strategic Social Marketing

€92.90


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Product Information

ISBN9781526446046
PublisherSage Publications Ltd
Price (excl. tax)€87.64
Tax€5.26
Price (incl. tax)€92.90
Availability2 units in external warehouse

Product Description

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.