Sustainable Marketing

€95.90


Available for sending in 4/5 days

Product Information

ISBN9781526494634
PublisherSage Publications Ltd
Price (excl. tax)€90.47
Tax€5.43
Price (incl. tax)€95.90
Availability1 unit in external warehouse

Product Description

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.