Strategic Management in the Media

€66.90


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Product Information

ISBN9781529773699
PublisherSage Publications Ltd
Price (excl. tax)€63.11
Tax€3.79
Price (incl. tax)€66.90
Availability2 units in external warehouse

Product Description

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.