Brand Storytelling
€33.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781538176382 |
|---|---|
| Publisher | Bloomsbury Publishing Plc |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 1 unit in external warehouse |
Product Description
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.