Marketing Moves
€39.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781578516001 |
|---|---|
| Publisher | Harvard Business Review Press |
| Price (excl. tax) | €37.64 |
| Tax | €2.26 |
| Price (incl. tax) | €39.90 |
| Availability | 1 unit in external warehouse |
Product Description
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.