Marketing Analytics
€197.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781774910887 |
|---|---|
| Publisher | Apple Academic Press Inc. |
| Price (excl. tax) | €186.70 |
| Tax | €11.20 |
| Price (incl. tax) | €197.90 |
| Availability | 2 units in external warehouse |
Product Description
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.