Events as a Strategic Marketing Tool
€71.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781789242300 |
|---|---|
| Publisher | CABI Publishing |
| Price (excl. tax) | €67.83 |
| Tax | €4.07 |
| Price (incl. tax) | €71.90 |
| Availability | 2 units in external warehouse |
Product Description
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.