Festival and Event Tourism

€164.90


Available for sending in 4/5 days

Product Information

ISBN9781789248661
PublisherCABI Publishing
Price (excl. tax)€155.57
Tax€9.33
Price (incl. tax)€164.90
Availability2 units in external warehouse

Product Description

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.