The Machine Age of Customer Insight

€42.90


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Product Information

ISBN9781839096976
PublisherEmerald Publishing Limited
Price (excl. tax)€40.47
Tax€2.43
Price (incl. tax)€42.90
Availability1 unit in external warehouse

Product Description

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.