B2B Customer Engagement Strategy
€79.90
Available for sending in 4/5 days
Product Information
| ISBN | 9783031234088 |
|---|---|
| Publisher | Springer International Publishing AG |
| Price (excl. tax) | €75.38 |
| Tax | €4.52 |
| Price (incl. tax) | €79.90 |
| Availability | 1 unit in external warehouse |
Product Description
This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.