Marketing Tourism and Hospitality

€60.90


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Product Information

ISBN9783031659829
PublisherSpringer International Publishing AG
Price (excl. tax)€57.45
Tax€3.45
Price (incl. tax)€60.90
Availability2 units in external warehouse

Product Description

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.