Marketing and Customer Loyalty
€99.90
Available for sending in 4/5 days
Product Information
| ISBN | 9783319847924 |
|---|---|
| Publisher | Springer International Publishing AG |
| Price (excl. tax) | €94.25 |
| Tax | €5.65 |
| Price (incl. tax) | €99.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.