Digital Marketing Fundamentals
€98.90
Available for sending in 4/5 days
Product Information
| ISBN | 9789001749842 |
|---|---|
| Publisher | Wolters-Noordhoff B.V. |
| Price (excl. tax) | €93.30 |
| Tax | €5.60 |
| Price (incl. tax) | €98.90 |
| Availability | 1 unit in external warehouse |
Product Description
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.