Dynamic Branding

€46.90


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Product Information

ISBN9789887566632
PublisherViction Workshop Ltd
FormatPaperback
Number of pages272
Weight (kg)0.984
Publishing Date28/11/2024
Price (excl. tax)€44.25
Tax€2.65
Price (incl. tax)€46.90
Availability9 units in external warehouse

Product Description

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

Contains a curated selection of brand identities that are brilliant at adapting to the digital world.