B2B Brand Management
€66.90
Replaced by 9783031946646
Available for sending in 4/5 days
Product Information
| ISBN | 9783540253600 |
|---|---|
| Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 1 unit in external warehouse |
Product Description
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.