Basic Marketing Research
€76.96
Available for sending in 4/5 days
Product Information
| ISBN | 9781292020488 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €72.60 |
| Tax | €4.36 |
| Price (incl. tax) | €76.96 |
| Availability | 1 unit in external warehouse |
Product Description
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.