Brand Gap: The Revised Edition
€26.45
Available for sending in 4/5 days
Product Information
| ISBN | 9780321348104 |
|---|---|
| Publisher | Pearson Education (US) |
| Price (excl. tax) | €24.95 |
| Tax | €1.50 |
| Price (incl. tax) | €26.45 |
| Availability | +20 units in external warehouse |
Product Description
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.