Decoding Logos
€33.50
Product Information
| ISBN | 9788419220004 |
|---|---|
| Authors | Wang Shaoqiang |
| Publisher | Hoaki |
| Format | Paperback |
| Number of pages | 260 |
| Weight (kg) | 0.800 |
| Publishing Date | 03/01/2023 |
| Price (excl. tax) | €31.60 |
| Tax | €1.90 |
| Price (incl. tax) | €33.50 |
| Availability | 2 units in external warehouse |
Product Description
This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.