Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
€48.76
Available for sending in 4/5 days
Product Information
| ISBN | 9781138293168 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €46.00 |
| Tax | €2.76 |
| Price (incl. tax) | €48.76 |
| Availability | 2 units in external warehouse |
Product Description
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.