For The Culture

€18.00


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Product Information

ISBN9781035020034
PublisherPan Macmillan
Price (excl. tax)€16.98
Tax€1.02
Price (incl. tax)€18.00
Availability+20 units in external warehouse

Product Description

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.