How Brands Grow: What Marketers Don't Know
€24.59
Available for sending in 4/5 days
Product Information
| ISBN | 9780195573565 |
|---|---|
| Publisher | Oxford University Press Australia |
| Price (excl. tax) | €23.20 |
| Tax | €1.39 |
| Price (incl. tax) | €24.59 |
| Availability | +20 units in external warehouse |
Product Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.