Influencer Marketing -Building Brand Communities and Engagement
€34.43
Replaced by 9781032562223
Available for sending in 4/5 days
Product Information
| ISBN | 9780367338688 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €32.48 |
| Tax | €1.95 |
| Price (incl. tax) | €34.43 |
| Availability | 1 unit in external warehouse |
Product Description
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.