Marketing Management And Strategy
€64.61
Available for sending in 4/5 days
Product Information
| ISBN | 9780273693987 |
|---|---|
| Publisher | Pearson Education Limited |
| Price (excl. tax) | €60.95 |
| Tax | €3.66 |
| Price (incl. tax) | €64.61 |
| Availability | 3 units in external warehouse |
Product Description
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.