Principles of Marketing 8th Edition

€90.90


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Product Information

ISBN9781292269566
PublisherPearson Education Limited
Price (excl. tax)€85.75
Tax€5.15
Price (incl. tax)€90.90
Availability2 units in external warehouse

Product Description

Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.