Influencer Marketing
€63.90
Product Information
| ISBN | 9781032562223 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | Unavailable |
Product Description
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.