The 22 Immutable Laws of Branding

€16.90


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Product Information

ISBN9780060007737
PublisherHarperCollins Publishers Inc
Price (excl. tax)€15.94
Tax€0.96
Price (incl. tax)€16.90
Availability6 units in external warehouse

Product Description

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu