The Adweek Copywriting Handbook

€28.90


Available for sending in 4/5 days

Product Information

ISBN9780470051245
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€27.26
Tax€1.64
Price (incl. tax)€28.90
Availability2 units in external warehouse

Product Description

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.