The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
€50.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780749464912 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €48.02 |
| Tax | €2.88 |
| Price (incl. tax) | €50.90 |
| Availability | 8 units in external warehouse |
Product Description
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.