Positioning: The Battle for Your Mind, 20th Anniversary Edition
€ 31,90
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Informação do Produto
| ISBN | 9780071359160 |
|---|---|
| Editora | McGraw-Hill Education - Europe |
| Publishing Date | 16/12/2000 |
| Preço (iva excl.) | € 30,09 |
| Imposto | € 1,81 |
| Preço (iva inc.) | € 31,90 |
| Disponibilidade | 3 unidades em armazém externo |
Descrição do Produto
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.