Sports Marketing
€ 151,90
Informação do Produto
| ISBN | 9780367141653 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 143,30 |
| Imposto | € 8,60 |
| Preço (iva inc.) | € 151,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.