Marketing for Sustainable Tourism
€ 66,90
Disponível para envio em 4/5 dias
Informação do Produto
| ISBN | 9780367529796 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 63,11 |
| Imposto | € 3,79 |
| Preço (iva inc.) | € 66,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.