Evaluating Social Media Marketing
€ 71,90
Informação do Produto
| ISBN | 9780367651459 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 67,83 |
| Imposto | € 4,07 |
| Preço (iva inc.) | € 71,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.