
The Language of Food
€ 17,90
Informação do Produto
| ISBN | 9780393351620 |
|---|---|
| Editora | WW Norton & Co |
| Publishing Date | 13/10/2015 |
| Preço (iva excl.) | € 16,89 |
| Imposto | € 1,01 |
| Preço (iva inc.) | € 17,90 |
| Disponibilidade | 3 unidades em armazém externo |
Descrição do Produto
Ketchup began as a fermented fish sauce from China’s Fujian province: ke for fermented fish, tchup for sauce. The British were the first to add tomatoes to their anchovy “catsup” in 1817. A century later, Heinz changed the spelling again—and added sugar. In The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews. Combining history with linguistic analysis, Jurafsky uncovers a global atlas of premodern culinary influence: why we toast to good health at dinner and eat toast for breakfast and why the Chinese don’t have a word for "dessert". Engaging and eclectic, Jurafsky’s study reveals how everything from medieval meal order to modern menu design informs the way we drink and dine today. Tuck in!