The Cambridge Handbook of Consumer Psychology
€ 92,90
Informação do Produto
| ISBN | 9781009243964 |
|---|---|
| Editora | Cambridge University Press |
| Preço (iva excl.) | € 87,64 |
| Imposto | € 5,26 |
| Preço (iva inc.) | € 92,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.