Microeconomics for Managers
€ 96,90
Informação do Produto
| ISBN | 9781009507196 |
|---|---|
| Editora | Cambridge University Press |
| Data de Publicação | 28/03/2024 |
| Preço (iva excl.) | € 91,42 |
| Imposto | € 5,48 |
| Preço (iva inc.) | € 96,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.