Hispanic Marketing
€ 76,90
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Informação do Produto
| ISBN | 9781032137742 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 72,55 |
| Imposto | € 4,35 |
| Preço (iva inc.) | € 76,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.