Marketing For Dummies, UK Edition

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Informação do Produto

ISBN9781119965169
AutoresAlexander (University of Massachusetts at Amherst) Hiam, Gregory Brooks, Ruth Mortimer
EditoraJohn Wiley & Sons Inc
FormatoCapa mole
Número de páginas432
Peso (kg)0,810
Data de Publicação18/05/2012
Preço (iva excl.)€ 25,38
Imposto€ 1,52
Preço (iva inc.)€ 26,90
Disponibilidade8 unidades em armazém externo

Descrição do Produto

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.